With 1 million+ customers and total assets worth $150 billion, ADCB is UAE’s third largest- commercial bank. The bank employs over 5,000 people serving retail and corporate clients through 56 branches in the UAE.
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Target CustomersDeveloped a content management module including user engagement features with various quiz types like Multiple Choice, True/False matching, and trivia.
Implemented an engaging quiz and polls module featuring Multiple Choice, True/False, Matching, Trivia, and Interactive questions to enhance user interaction.
Enabled push notifications for promoting quiz campaigns and engaging users, also using them for different types of surveys.
Provided CMS managers with detailed reports on user behavior, including content views, likes, comments, most commented videos, and top categories.
IBefore developing the content and contests management system, Abu Dhabi Commercial Bank (ADCB) faced several challenges. Ensuring effective user engagement was crucial, necessitating a robust content management module with various quiz types. Creating an engaging quiz and polls module to enhance user interaction required careful design and implementation.
Promoting quiz campaigns and encouraging participation through push notifications posed significant challenges. Additionally, providing CMS managers with detailed analytics on user behavior and content performance demanded advanced reporting capabilities.
Ensure effective user engagement with diverse quiz types.
Promote quiz campaigns and encourage participation through push notifications.
Provide detailed analytics on user behavior and content performance.
Created a one-stop centralized system. We simplified access and management of all content and contest-related activities.
Managed content creation, scheduling, and publishing, alongside a robust report module to track content performance.
Developed an independent contest management system to create and manage various types of contests.
Enabled efficient management and publishing of content and contests to boost user interaction and participation.
Implemented tools to observe results and validate reach and engagement rates, ensuring continuous improvement.
Neeraj Chandra
Head of Operations and Technology
