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Performance Marketer

ChennaiFull-Time

We are actively seeking a skilled performance marketer with 4+ years of experience to join our digital marketing team. This role involves driving organic marketing strategies to enhance the traffic, lead generation, visibility and growth of our products and services.

Required Skills:

  • Proficiency in SEO techniques and strategies, including keyword research, on-page optimization, and link building.
  • Experience with SEO tools such as Google Analytics, SEMrush, and Ahrefs.
  • Strong analytical skills to track, measure, and report on SEO performance metrics.
  • Ability to develop and implement effective SEO campaigns to improve search engine rankings and drive organic traffic.
  • Knowledge of content marketing principles to create SEO-friendly content that resonates with target audiences.
  • Adaptability to stay updated with the latest SEO trends, algorithm changes, and best practices in the industry.

Key Responsibilities:

  • Develop and execute effective SEO strategies to drive organic traffic and improve website rankings.
  • Conduct keyword research to identify relevant and high-performing keywords for content optimization.
  • Optimize website content, including landing pages, blog articles, and product descriptions, for search engines and user engagement.
  • Conduct on-page and off-page optimization, including link building, to improve website visibility and authority.
  • Lead Generation through Organic traffic and content marketing.
  • Monitor website performance using SEO tools and analytics platforms, such as Google Analytics and Search Console, to track key metrics and identify areas for improvement.
  • Perform regular website audits to identify technical issues, improve site speed, and ensure proper indexing by search engines.
  • Stay up-to-date with industry trends and search engine algorithm changes to adapt SEO strategies accordingly.
  • Collaborate with content creators, web developers, and designers to ensure SEO best practices are implemented throughout the website.
  • Analyze competitors' SEO strategies and identify opportunities to stay ahead in organic search rankings.
  • Generate reports and present findings to the marketing team and management to showcase the impact of SEO efforts.

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